TrafficStars launches Gryzo AI assistant for iGaming media buyers
The ad network says its new AI tool lets media buyers set up and manage casino campaigns through natural-language commands rather than manual platform navigation.
TrafficStars has introduced Gryzo AI, an assistant built into its advertising platform that the company says can make media buyers working on iGaming campaigns up to ten times faster, according to SBC News.
Alexey Sparivak, Head of Media Buying at TrafficStars, described the tool as a response to a broader shift in the affiliate and traffic-buying market, where established channels are becoming harder to scale because of tightening advertising policies and rising acquisition costs.
TrafficStars, which has operated for 11 years, positions itself as a multi-vertical advertising network offering access to traffic across more than 200 geographies, with video-streaming inventory spanning iGaming, nutra, AI and adult verticals alongside other formats and buying options.
Gryzo AI is designed to sit on top of that existing infrastructure rather than replace it, letting advertisers describe campaign goals in plain language instead of manually working through targeting, pricing models and bid settings.
A media buyer wanting to launch a campaign can simply state the GEO, device type, format, budget and pricing model they want, and the assistant will translate that brief into a built campaign with targeting parameters and suggested bids, going live once the user approves it.
The tool also handles changes to campaigns that are already running, letting advertisers alter budgets, shift bid levels, retarget audiences and duplicate a well-performing campaign into new markets or formats, according to the company.
On the analytics side, Gryzo AI is built to answer natural-language performance queries, such as breaking down spend, conversions, cost per acquisition and return on investment by ad placement over a set period, and flagging underperforming spots.
SBC News reports that the assistant is intended to connect that analysis directly to action, allowing advertisers to review findings and then instruct Gryzo to prepare the corresponding changes rather than implementing them manually.
For ongoing optimisation, the tool can prepare bid adjustments, blacklist weak-performing ad spots, alter budgets and replicate effective campaign configurations, while also helping configure TrafficStars Optimizer rules from a described objective, such as capping spend once effective CPA passes a set threshold.
TrafficStars says Gryzo can additionally assist with conversion tracking, helping set up conversion goals and postback URLs and working with third-party tracking platforms including Binom, Voluum, Keitaro, RedTrack and BeMob, which are widely used across affiliate and media-buying operations.
The launch reflects a wider trend in the iGaming supply chain, where traffic networks and affiliate tools are increasingly building AI layers to help buyers manage multiple campaigns and offers without expanding manual workload, a pressure point Sparivak said is becoming more acute as acquisition costs climb across conventional channels.