EveryMatrix details Danske Spil, Merkur and Betsson deals

Gambling platform supplier EveryMatrix has used a run of partnerships across lottery, iGaming and sportsbook operators to make its case as a preferred technology partner for both private and state-owned operators, according to its Group Commercial Director Daniel Clark.

Speaking to Charlie Horner, Media Account Manager for SBC Media, Clark said the company's track record underpins its pitch to new clients. "From a historical standpoint, we've proven through the success that we've had over the last few years that we can deliver results, deliver scalability, innovate with our partners and deliver these bespoke features that helps them stand out against their competitors," he said.

Clark pointed to EveryMatrix's work with Danish state-owned operator Danske Spil as an example, where the supplier replaced a legacy platform first launched in 2012. "They were struggling to grow their footprint," Clark said, adding that EveryMatrix demonstrated it had the tools to capture new players in the Danish market.

He linked that project to earlier work with Norwegian operator Norsk Tipping and Greek operator OPAP, saying EveryMatrix had shown those operators it could support growth "within the constraints of the compliance and regulatory requirements" each market demands.

Clark also cited Merkur Group, the global sportsbook founded by Paul Gauselmann, as a client that migrated its proprietary technology platform to EveryMatrix despite the German group's scale.

On tier-one operator Betsson, Clark said EveryMatrix's ability to scale quickly had helped it win tender processes as the operator sought to enter a new African market. "Through our ability to help them scale quickly, to deliver effectively, we were able to succeed in those tenders," he said.

Clark turned to markets due to open to online operators next year, naming Austria, Finland and New Zealand as priorities for EveryMatrix. He pointed to an existing deal with Sky City in New Zealand, announced towards the end of last year, as early traction in that market.

He said the company was positioning itself operationally to meet the compliance and regulatory demands operators will face in those jurisdictions, while also working proactively with existing partners to flag opportunities, particularly across Scandinavia, where he said there are "a lot of synergies to be had."

Looking beyond the end of the year, Clark said the focus was on sustaining the commercial and delivery momentum built up over the past twelve months. "It's just continuing to, again, like I say, build on that momentum, both commercially but also from a delivery standpoint, delivering against our promises as we've already done this year," he told SBC News.