EveryMatrix details partner wins and plans for new markets
Group Commercial Director Daniel Clark tells SBC News how legacy-system overhauls and tier-one tenders have shaped EveryMatrix's past year, with Austria, Finland and New Zealand next on its list.
Gambling solutions supplier EveryMatrix has set out the commercial logic behind a run of partnerships signed over the past 12 months, with Group Commercial Director Daniel Clark pointing to the company's record on delivery as the reason operators keep choosing it over rivals.
Speaking to Charlie Horner, Media Account Manager for SBC Media, Clark said the company's recent history showed it could "deliver results, deliver scalability, innovate with our partners and deliver these bespoke features that helps them stand out against their competitors."
One example cited was the company's work with Danske Spil, the Danish state-owned operator, where EveryMatrix took on a platform first launched in 2012 that had struggled to expand its reach. Clark said the operator "were struggling to grow their footprint" before EveryMatrix stepped in to modernise the system.
He said the supplier had demonstrated similar results with other state-linked partners, including Norsk Tipping and OPAP, which he said gave Danske Spil a point of reference for what EveryMatrix could achieve "all within the constraints of the compliance and regulatory requirements in Denmark."
EveryMatrix has also worked with Merkur Group, the global sportsbook founded by Paul Gauselmann, which migrated its proprietary betting technology onto the supplier's platform despite its own scale and established systems.
A further contract came from Betsson, described by Clark as a tier-one global operator entering a new African market. He said EveryMatrix's ability to help the operator scale quickly was decisive in winning the tender process, adding the company was able "to deliver effectively" in that bid.
Clark turned to the year ahead, flagging the opening of online gambling markets in Austria, Finland and New Zealand to international competitors. EveryMatrix already has a presence in one of those markets through its partnership with SkyCity in New Zealand, announced towards the end of last year.
He said the supplier was positioning itself operationally to meet compliance and regulatory demands in the new jurisdictions, framing this preparation as central to effective delivery once contracts are signed.
Clark also pointed to a dual approach of reacting to emerging opportunities and proactively engaging existing partners about prospects opening up, particularly across Scandinavia, where he said there were "a lot of synergies to be had."
Looking beyond the immediate market openings, Clark said the company intended to build on its commercial and delivery momentum from the past year, referencing unspecified but "really ambitious targets" for what comes next. He said the focus remained on continuing to deliver against promises already made to partners this year.