DraftKings exchange climbs to third in prediction market volume
Aldrin Research data show DraftKings' prediction market exchange passing $3bn in notional volume for the week to 18 October, putting it third behind Polymarket and ahead of Novig.
DraftKings chief executive Jason Robins used an appearance at the Next Predicts conference in New York to highlight the rapid rise of the operator's prediction market exchange, DKeX, which has climbed to third place in industry volume rankings only months after launch.
According to data from Aldrin Research, DKeX recorded more than $3 billion in notional volume for the week ended 18 October. That placed the exchange just behind the offshore platform Polymarket and narrowly ahead of fourth-ranked Novig.
The figures mark a fast start for a product DraftKings only introduced a few months ago as a market-making exchange, entering a prediction markets space that has drawn in established betting operators alongside newer, crypto-linked platforms.
Robins pointed to DraftKings' research and development capability as a key advantage over smaller, newer entrants to prediction markets. He also cited the company's ability to cross-sell the exchange alongside its existing online sports betting, iCasino and lottery businesses, a combination few rivals can match.
Aldrin Research also found that DKeX posted $316 million in notional volume last Sunday during Week 6 of the NFL season, the highest single-day figure in the exchange's short history.
"We only launched a few months ago and we’re already the clear No. 3," Robins said during a fireside chat with CNBC's Contessa Brewer at the event, as reported by iGaming Business.
The ranking underscores how quickly notional volume has become the headline metric by which prediction market operators are being measured, with Polymarket's offshore platform continuing to lead the field and Novig positioned just behind DraftKings.
For DraftKings, third place represents a notable foothold in a market still being defined by regulatory uncertainty in the United States, where prediction markets occupy a contested space between commodities regulation and state-level gambling oversight.
The company's position also illustrates the extent to which incumbent sportsbook operators are leaning on existing customer bases and product infrastructure to compete with platforms built specifically around prediction contracts.