SOFTSWISS sets out fixed-odds route into prediction markets for operators
Anton Lishchuk, SOFTSWISS's Prediction Markets Commercial Strategist, tells SBC News why the supplier is building event betting on existing sportsbook infrastructure rather than an exchange model.
SOFTSWISS is positioning its sportsbook infrastructure as the entry point for licensed iGaming operators seeking to compete in prediction markets, according to Anton Lishchuk, the company's Prediction Markets Commercial Strategist, speaking to SBC News.
Lishchuk said the supplier's approach is "to give licensed iGaming operators a practical way into prediction markets using infrastructure they already know", rather than requiring operators to construct a separate exchange.
Citing SOFTSWISS research, he said monthly prediction market trading volume grew roughly 393-fold, from $32m in January 2024 to $12.6bn in January 2026, putting the category in direct competition with traditional sportsbooks for player attention.
The company has opted for a fixed-odds model for its event betting product, under which the operator sets the price and carries the risk while players back a yes-or-no outcome, in contrast to the peer-to-peer exchange structures used by firms such as Kalshi and Polymarket.
On the prospect of further regulatory action, Lishchuk said "further restrictions are a risk, and operators need to plan for them", but cautioned against treating action in individual countries as proof that a global ban is coming.
He said regulators are examining different products under different national rules, focused on which events are offered, who carries the risk and how players are protected, and argued that a fixed-odds structure may give operators a more straightforward basis for discussion with regulators than an exchange or decentralised model where sportsbook betting is already permitted.
Lishchuk was clear that this is "our assessment, not a guarantee of approval", noting that licensing, event categories and safeguards still require market-by-market checks.
Asked what could prevent a broader clampdown, he said: "Reducing the risk of widespread prohibition starts with open dialogue with regulators."
He added that operators need to explain which events they plan to offer, how prices are set and how outcomes will be settled, while applying the standards expected of licensed betting businesses, including age verification, player protection tools and market integrity controls from launch.
Lishchuk noted that several of the most prominent regulatory restrictions to date have targeted exchange-style prediction markets, which he said reinforces the case for SOFTSWISS's sportsbook-style approach, where the operator quotes odds, accepts the bet and remains accountable for the outcome.
On the supplier's own protocols, he said SOFTSWISS reviews each jurisdiction's regulatory requirements and adapts the product accordingly, while leaving licensing and compliance responsibility with the operator itself.
The interview also addressed a separate redesign of the SOFTSWISS Sportsbook's mobile layout, which Lishchuk said was driven by usage data showing mobile devices account for 94% of gross gaming revenue and 89% of turnover across SOFTSWISS Sportsbook operators.
He said the update was intended to reduce friction in finding events and markets, with changes aimed at making live and pre-match navigation faster for players on mobile devices.