Oddin.gg adds 24/7 eHockey product, scales up eTouchdown volume
The B2B supplier has launched a round-the-clock ice hockey betting product and expanded its American football offering, aiming to fill gaps between scheduled fixtures for US and Canadian operators.
Oddin.gg, a supplier of esports betting and fast betting products to sportsbooks, has launched eHockey, a head-to-head ice hockey product running continuously and generating roughly 1,600 studio-produced matches each month.
The release, announced from Prague on 29 September 2026, arrived alongside a separate expansion of eTouchdown, the company's American football product, which now produces 3,000 live matches a month.
Both products belong to a category the company calls fast betting content: short, studio-based contests involving real competitors, scheduled and managed independently of any professional league calendar.
The reasoning behind the push is straightforward arithmetic. An NHL club plays 82 regular-season nights across a year, but a sportsbook needs content for all 365. Oddin.gg positions eHockey and eTouchdown as a way of covering that gap for two sports it identifies as especially prone to midweek lulls in the US and Canadian markets.
Together, the two products now deliver more than 4,600 matches a month, built around formats bettors in those markets already recognise rather than anything unfamiliar.
Pete Camden, director of fast betting content at Oddin.gg, said eTouchdown's betting handle grew 16-fold between April and August, before the NFL regular season had even begun. He said that pattern showed demand for football content does not disappear outside the season, and that eHockey was built on the same premise: a sport nobody needs explained, offered around the clock.
eTouchdown matches feature real players in referee-verified competition, presented with proprietary video and what the company describes as premium production graphics. Both eHockey and eTouchdown can be integrated through Oddin.gg's odds feed or supplied as a turnkey iFrame product.
The two launches extend a fast betting portfolio that already spans soccer, basketball, cricket, and head-to-head esports formats including CS2 and Dota 2 Duels. Across all of its studio-produced titles, Oddin.gg says it now generates approximately 640,000 events a year.
Marek Suchar, co-founder and managing director of Oddin.gg, said each new title adds only a few thousand matches a month, but argued that incremental volume is the point: operators are not lacking content on a Sunday in October, he said, but during quieter daytime hours and the gaps between fixtures, which is where a sportsbook's engagement figures are ultimately won or lost.
Oddin.gg has shown eHockey and eTouchdown to the industry at SBC Summit Lisbon and at G2E Las Vegas.