BC Game adds UFC fighter Roberto Soldić as brand ambassador
The crypto casino and sportsbook operator has signed Roberto Soldić and renewed its deal with Colby Covington as part of a push into combat sports marketing.
Online casino and sportsbook operator BC Game has named mixed martial arts fighter Roberto Soldić as a global brand ambassador, according to Casino.org News.
Under the deal, Soldić will appear across the operator's marketing output, including fight-night promotions and fan-facing digital content. BC Game described the move as part of a broader push to expand internationally and connect with fans of mixed martial arts.
Soldić previously held titles in two weight divisions, welterweight and middleweight, during his time with the Polish promotion KSW. He was born in Bosnia and Herzegovina and competes out of Croatia. His first appearance in the UFC Octagon came in October at UFC 332, held in Salt Lake City, where he won a unanimous decision over Khaos Williams.
BC Game chief executive Ali "Ako" Muhanned said Soldić's approach to competition fit the operator's brand. "Roberto represents the caliber of athlete and competitor we want representing BC Game," Muhanned said. "He has proven himself at the highest levels through sheer discipline, relentless preparation, and continuous hard work."
Muhanned added that "partnering with elite competitors who are grounded, focused, and easy to work with is central to how we build our brand, and Roberto brings that exact energy to our community."
The Soldić deal came alongside BC Game's announcement that Colby Covington, a former interim UFC welterweight champion, is rejoining the operator as an ambassador, a role he first held in 2024. The new arrangement will centre partly on Covington's work in freestyle wrestling and his appearances in Real American Freestyle.
"I am happy to bring Colby back into the BC Game family, especially with his new grappling and viral moments in Real American Freestyle," Muhanned said.
Muhanned described Covington as "a hard-working person, and that is important to me at BC Game," adding that the operator values people who are "famous, but most importantly, hard-working people who are easy to work with."
As with Soldić, Covington's duties will include promotional appearances worldwide, digital content and fan-engagement events on behalf of the operator.
Both ambassador deals were unveiled shortly after BC Game introduced Muhanned as its new chief executive last month. At the time of his appointment, Muhanned said his priority was building a closer connection with the platform's user base.
"For me, this is the next step in a business I've been deeply involved in for years," Muhanned said. "Much of my work has happened behind the scenes—working with our team, developing relationships, and helping shape where BC Game goes next. Now I want our community to have a more direct connection with me and a clearer understanding of what we're building."