KSA pairs parent outreach drive with new Dutch gambling data
The Kansspelautoriteit has launched two campaigns targeting youth gambling harm, days after reporting a 9% drop in the regulated Dutch market for 2025.
The Kansspelautoriteit, the Netherlands' gambling regulator, has launched two campaigns aimed at reducing gambling harm among young people, one addressed to parents and the other to young adults already at risk.
The first, called OpenOverGokken, targets parents of teenagers and young adults aged 16 to 25. It responds to what the KSA describes as a gap between how often young people encounter gambling content on social media, video platforms, advertising and games, and how equipped their parents feel to talk about it.
The campaign, developed by creative agency Noise, features young people asking why their parents find it easier to discuss sex and personal safety than gambling, according to Dutch marketing publication MarketingTribune. It will run across online video, social media and display advertising from early November.
The second campaign promotes Gokstop, the public-facing arm of Cruks, the Netherlands' national self-exclusion register. Built around the line "Every moment is a Gokstop moment," it is aimed at young adults already experiencing gambling harm or at elevated risk, as well as the friends and family around them.
Cruks lets players bar themselves from every licensed online gambling site and land-based venue in the country, for periods ranging from six months to a permanent ban.
Casino.org reported that the campaigns follow Kansspelautoriteit data published last week showing the regulated Dutch gambling market contracted 9% year-on-year in 2025. Gross gaming revenue across the licensed market totalled €4.1 billion ($4.6 billion) for the twelve months to 31 December 2025, down from €4.5 billion ($5 billion) the previous year.
The regulator attributed part of the decline to deposit limits introduced in October 2024, which require customers to demonstrate they can afford to spend more than €700 ($785) a month before being allowed to do so. For players under 24, that threshold drops to €300 ($336).
The same report flagged the scale of unlicensed gambling in the country. The KSA estimated that roughly half of all online gambling revenue generated in the Netherlands now flows to operators without a Dutch licence.