Keystone Law solicitor launches AI tool to track illegal gambling sites
Richard Williams, a long-serving Keystone Law solicitor, has set up Territrix, a venture using artificial intelligence to help regulators and suppliers identify black market gambling operators, according to EGR.
A solicitor at Keystone Law has founded a new company offering regulators and games suppliers an AI-based way to track unlicensed gambling activity, according to EGR.
Richard Williams registered the business, Territrix, with Companies House in September. It is building two products: Domainhunter, aimed at regulators, and Gamehunter, aimed at suppliers and other B2B firms.
Domainhunter is designed to help local authorities quickly establish whether operators targeting their jurisdiction hold any form of licence, local or offshore, EGR reports. The tool draws on AI analysis of how firms market themselves and the volume of traffic they attract, and can be used to probe further into the supply chains behind unlicensed operators.
Gamehunter is pitched at game suppliers, flagging where their content is appearing and which operators are serving it. Territrix says the tool would let suppliers act to stop their games being offered in unlicensed markets.
Williams has stressed that both tools rely on AI to surface information, but that any regulatory action or final decision remains a matter for human judgement.
Territrix is currently funded by its founders. Williams has brought in Michael Plasse, a director at Rhode Island-based OptimaTech Labs, and the pair intend to raise outside investment through the UK's Seed Enterprise Investment Scheme to expand the business, according to EGR.
Williams has spent more than seven years at Keystone Law and has upwards of 30 years in the gambling industry, having previously worked for close to nine years at Joelson across gambling and liquor licensing matters, EGR reports.
Williams told EGR the plan is to run a pilot of Domainhunter with a regulator to demonstrate its capabilities in a live jurisdiction, with Gamehunter pilots for suppliers and developers to follow. He said that if the pilots succeed, Territrix intends to offer the products to regulators and games developers on an international basis.
Williams described tackling the black market as akin to a game of whack-a-mole, adding that Domainhunter would give regulators "a massive hammer" to address it, according to EGR.
The launch follows a similar venture earlier this year from former Push Gaming COO Andy Bentley and the team behind Harris Hagan, who introduced LiSense, an AI-powered tool monitoring the Gambling Commission's register data, EGR noted.