Kambi signs multi-year sportsbook deal with QuinnBet

Kambi Group plc has agreed a multi-year partnership with QuinnBet, the UK and Ireland-focused bookmaker, under which the operator will migrate to Kambi's Turnkey Sportsbook.

The deal gives QuinnBet access to Kambi's trading expertise and network intelligence, alongside AI-powered training tools and a bet builder product, according to SBC News.

QuinnBet is currently ranked the 16th most popular operator in Ireland and the 66th-largest in the UK, according to the Blask Index. SBC News reports that this growth has likely been supported by a range of sponsorship deals across football and horse racing.

Brenda Quinn, QuinnBet's Chief Executive Officer, said the Kambi tie-up marked "a significant milestone for QuinnBet as we enter our next phase of growth."

She added that the operator wanted "a sportsbook partner with world-class technology, trading expertise and flexibility to support our ambitions, while giving us the tools to deliver an engaging experience for our customers."

Quinn said Kambi's "proven capabilities across regulated markets make it a strong fit for our business, and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities."

The agreement follows Kambi's recent extension of its partnership with Peru-facing operator Olimpo.bet, part of a run of deals signed by the company in 2026.

SBC News notes that Kambi has been one of the sector's positive outliers this year, with its share price up more than 17% year-to-date to SEK 154, equivalent to around £11.66, bucking a broader decline across listed gambling stocks.

The company recently introduced a new brand identity, built around the strapline "Powerful Network. Proven Edge.", with a focus on AI and data as it positions itself for what it describes as a new era of sports betting.

Kambi now counts more than 70 partners across over 100 regulated markets, processing around £14.3bn in annual turnover and 1.5 billion bets, according to figures cited by SBC News.

Kambi Group CEO Werner Becher said the business was "very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions."

Becher added that the deal was "another testament to Kambi's position as the partner of choice for operators seeking the combination of sportsbook expertise and powerful network intelligence required to compete effectively in regulated markets, and we are excited to work closely with them in support of their growth objectives."