Flutter, Allwyn and FEG set out five-year tech strategies at SBC Summit
Senior executives from five major betting and gaming groups told SBC Summit in Lisbon that building proprietary technology, rather than relying on third parties, is now central to their growth plans.
Leaders from Flutter Entertainment, Allwyn Digital, Fortuna Entertainment Group (FEG), Super Technologies and Betsson used SBC Summit in Lisbon to lay out five-year strategies, with technology investment and a shift towards in-house systems a common thread, according to SBC News.
Tom Bowry, Chief Strategy Officer of Flutter Entertainment, told the panel the company's approach was to "leverage our global scale to enable our local brands to win". Flutter had a market capitalisation of $13.3bn as of 5 October 2026, SBC News reported, but its share price had fallen 64.8% year-to-date, with market unease partly linked to its late entry into US prediction markets. FanDuel Predicts launched in December 2025, after rivals Fanatics and DraftKings had already entered the space.
Bowry said the company was focused on ensuring brands including FanDuel, Paddy Power, Sky Bet, Sisal, Snai, MaxBet and Sportsbet benefit from shared group technology, a concept he described as the "Flutter Edge". He said a local brand in Serbia or Australia could draw on roughly 7,000 technologists across the business, adding that achieving this in practice was "much easier said than done" given the operating model, technology and people questions involved.
Kresimir Spajic, CEO of Allwyn Digital, was the only panellist representing a company built primarily on lotteries. He argued that gambling operators now compete not just with each other but with the wider entertainment sector. Allwyn's response, he said, is to build what he called a digital gaming entertainment ecosystem, connecting its technology, products and data under one structure rather than pursuing a single "super app".
FEG chief executive Dieter John said the Central and Eastern European operator's long-standing vision remained valid for the years ahead, with ambitions to be the leading gaming entertainment provider across the Czech Republic, Slovakia, Poland, Romania and Croatia. He told attendees he had committed to shareholders that FEG would double its EBITDA value within five years, underpinned by scale across its markets.
John said the company had largely eliminated its reliance on third-party suppliers and was in the final stages of moving to a fully proprietary technology stack. FEG supports this through technology and innovation centres in London and Madrid alongside a machine learning hub in Hyderabad, India.
Super Technologies, which rebranded from Superbet earlier this year to emphasise its technology focus, overlaps with FEG in the Romanian and Polish markets and competes with both Flutter and Betsson across the CEE region and in Brazil, according to SBC News.