Campeón Gaming enters Cyprus via Bet on Alfa platform deal
Supplier Campeón Gaming has signed its first Cypriot B2B agreement, providing its full technology stack to Nicosia bookmaker Bet on Alfa.
Campeón Gaming has agreed a supply deal with Bet on Alfa, marking the technology provider's first move into Cyprus and its inaugural business-to-business tie-up on the island.
Bet on Alfa, a bookmaker based in Nicosia, will run on Campeón's full technology stack following completion of a platform migration, according to SBC News.
Cyprus is a modest market by European standards but carries disproportionate weight internationally because of its sizeable business-to-business betting sector, which the National Betting Authority regulates.
Marinos Shiapanis, co-founder and chief executive of Campeón Gaming, said the Bet on Alfa agreement was a notable milestone because it opened the company's first B2B relationship in the country and extended its footprint across regulated markets.
He said Bet on Alfa's deep understanding of the domestic market and its long operating history made it a strong partner, adding that Campeón's platform would underpin the next phase of the bookmaker's online business.
Shiapanis said every new partnership for the firm starts with grasping what an operator actually requires, then building technology that can sustain its expansion over time with reliability and adaptability.
Nikos Chamatsos, chief financial officer at Bet on Alfa, said the completed migration gave the company a solid technical base along with the flexibility and tools needed to improve its customer offering and drive future growth.
He described the arrangement as the start of a new chapter for Bet on Alfa, calling the finished transition an important step in the ongoing build-out of its digital operations.
For Campeón, the agreement adds Cyprus to its list of regulated jurisdictions and gives the supplier a reference client in a market whose B2B segment carries influence well beyond the country's size.