Better Collective launches Prediction Pro subscription before US midterms

Better Collective A/S has introduced Prediction Pro, a subscription service offering forecasting tools and market analysis aimed at prediction market users, SBC News reported.

The product arrives ahead of November's midterm elections, when control of both chambers of Congress is at stake and the outcome will shape the remainder of President Donald Trump's term.

A central part of the launch is a dedicated Midterms 2026 hub, giving subscribers forecasts and commentary on House, Senate and gubernatorial contests.

Users can weigh model-based election probabilities against live prices from prediction market platforms to see where analyst expectations diverge from trader sentiment.

The underlying platform pulls together odds and market data from Kalshi and Polymarket, with the paid tier layering on forecasting tools, expert commentary and tracking of analyst trades.

Prediction Pro will sit alongside Action Network's existing paid offering, Action Pro, available either as a standalone product or an add-on, though Better Collective has not disclosed pricing for either option.

According to SBC News, the launch builds on prediction markets' first reported revenue contribution to Better Collective's US media network, recorded in the first half of the year.

Group management pointed to €5m in cost-per-acquisition revenue, saying performance was driven largely by momentum in prediction markets as competition in the category intensified following the business's formal move into the sector in March 2026.

Leadership regards prediction markets as an important part of turning around the US media network's commercial performance, with Prediction Pro extending that push into recurring subscription income rather than one-off acquisition deals.

Better Collective's existing editorial output already spans news coverage, guides and platform reviews on prediction markets through Action Network and VegasInsider, alongside the Predicting Politics podcast, which covers election trading and is presented in partnership with DraftKings.

Jesper Søgaard, co-founder and co-CEO of Better Collective, said the business already connects audiences with prediction markets across its media brands and paid media operations.

"Prediction Pro builds on that presence and our subscription experience at Action Network, giving users more tools to assess probabilities and understand the reasoning behind market views," Søgaard said.

He added that the launch gives the group "an opportunity to reach new audiences, serve a broader range of interests and build deeper, recurring relationships with our users."