Altenar's EU and UK antitrust complaints against Sportradar unconfirmed
Sportradar accuses Altenar of trying to "inflame the news agenda" as the status of rival complaints to the CMA and European Commission remains unclear, SBC News reports.
Sportradar has pushed back hard against claims that rival betting tech supplier Altenar has escalated their long-running legal dispute to competition regulators in the UK and the European Union.
The two companies have been locked in a dispute since April 2026, with Altenar alleging that Sportradar breaches antitrust principles through its exclusive control of US sports data rights. The case has largely played out in the District Court of New Jersey, though Altenar also filed claims with the High Court in London when proceedings began.
According to SBC News, Altenar this week circulated information stating it had lodged complaints with both the European Commission and the UK's Competition and Markets Authority. The actual status of those complaints is far less clear-cut than the announcement suggested.
SBC News understands the CMA has received a complaint from Altenar, but no investigation has yet been opened, and it remains uncertain whether the regulator will proceed to formally examine the matter.
The position with the European Commission appears even murkier. Despite communications on Altenar's behalf claiming a formal complaint had been submitted, SBC News understands no such complaint has actually reached the EU executive. A European Commission spokesperson told the outlet: "We have received market information on this matter, which we are assessing."
Sportradar seized on the discrepancy in its response. A company spokesperson said it was already public knowledge that Altenar was in dispute with Sportradar across several jurisdictions, adding that Sportradar "has not received notice of today's alleged complaint but is aware of Altenar's February 2026 threats to file 'complaints' with competition authorities in multiple jurisdictions."
The spokesperson went further, describing Altenar's actions as "duplicative, unnecessary and serve as a thinly veiled attempt to assert pressure in the existing commercial disputes in process," while stating that Sportradar "has and will continue to comply with antitrust and other laws wherever it does business."
Sportradar is among the largest sportstech and data companies globally, listed on the Nasdaq, with data rights partnerships spanning FIFA, the NHL, the NBA, MLB and the ATP. That data feeds through to major operators including Flutter Entertainment.
Altenar's complaint centres on those US data partnerships. The Isle of Man-headquartered firm argues that Sportradar exploits its exclusive league agreements to strengthen its own sportsbook technology business at the expense of competing B2B suppliers such as Altenar itself.
An Altenar spokesperson summarised the company's position to SBC News: "We believe Sportradar is using its control of essential sports data to shut out businesses with a competing offer." The spokesperson said Sportradar's grip on data rights was denying UK and EU bookmakers "choice of suppliers and a market that supports competition and innovation," adding that the company was "asking the European Commission and the CMA to intervene and ensure that independent providers can compete on fair terms."
Whether either regulator formally opens an investigation remains to be established, with the underlying litigation between the two firms continuing in New Jersey.